The Elixir Complex

By Thomas Kochman - 12.20.2009

Frank Rich’s op ed column “Tiger Woods, Person of the Year” characterizes the fraudulent image that Tiger Woods perpetrated as a big “con” although not nearly in the same category as the illusions created by leaders who “marketed to us on the way to Iraq” or those “titans who legally created and sold the securities that gamed and then wrecked the system.”

Yet the question is raised who is responsible for being taken in by the images and illusions that others directly or indirectly promote.

There seems to be little doubt that we are a nation of hucksters, people constantly preying on our fears or greed to sell us something. After all, isn’t that what politics, capitalism and advertising is all about? Yet despite what we know and the warning signs — buyer beware — that surround us we continue to be taken in. As Rich says, “We keep being fooled by leaders in all sectors of American life, over and over.”

So, as any good anthropologist or therapist would say, “What’s going on, here?” Read more »